Agri-food & cold-chain infrastructure technology
Starting from premium strawberry vertical farming, CESeL Primus connects cooling & dehumidification, power · control · data management, cold chain, and business development support — the entire journey of food production and storage, as one solution.
2016
Founded
4
Solution lineups
10+
Registered IP rights
6+
Deployment sites — KR · MY
Positioning
Beyond equipment supply — we turn food production and storage infrastructure into one integrated platform.
Building on operating experience proven in strawberry vertical farms, we expand into climate control, power · control · data management, cold chain, and business development support. CESeL Primus is a technology company where production, storage, HVAC, energy, and operations data come together.
Where we apply
Year-round production that demands both quality and supply stability
Spaces where humidity, condensation, and supply-air conditions become quality risks
Peak load and operational stability of cooling, dehumidification, and refrigeration equipment
Overseas expansion that must connect pilots, deployment, operations, and proposals
Alpha Solution Portfolio
Adopt each lineup on its own, or combine them into a single project to match your business stage and goals.
Lineup 01
Premium strawberry production · retail · space experience
AlphaCore — Large-scale premium strawberry production base
AlphaCafe — In-store model connecting production with premium retail
Experience Portfolio — Space experience design for hotels, showrooms, and bakeries
Alpha ContainerFarm — Compact production and validation model
Lineup 02
Cooling & dehumidification for farms, food processes, and cold chain
AlphaCooling Farm — Low-temp dehumidification & cooling package for strawberry grow rooms
AlphaCooling HGR — Inline hot-gas-reheat dehumidification unit for food processes and packing rooms
AlphaCooling Container — ESS-linked cold-chain container based on patented technology transferred from KRRI
Lineup 03
Integrated power · control · data management system
Alpha Power Panel — Power sensing · distribution · control
AI Control Gateway — Connecting sensors, control panels, and equipment
Alpha Data Management System — Integrating image, sensor, and energy data
Alpha PCU — PreCooling integrated outdoor unit — power savings, peak-load stability, hot-climate response
Lineup 04
Pilots · deployment · operations · business development
ASEAN market-fit validation
Local pilots & production-base deployment
Low-temp dehumidification HVAC consulting
Local commercialization proposals
Premium agri-food retail support
Built on operating experience proven at AlphaFarm, we deliver an integrated solution portfolio connecting cultivation · climate · power · cold chain · data · business development.
AlphaFarm — Lineup 01
AlphaFarm delivers not equipment but a year-round strawberry business solution. Once a client decides to invest, CESeL Primus takes responsibility for cultivation, operations, and sales as one package. Contracts start at one year and renew annually — the hard work is handled by the system and the operations team.
01
Production base
02
Operations
03
Sales channels
04
Space experience
05
Business development
AlphaCore
A large-scale premium strawberry production base for stable output and quality control
AlphaCafe
An in-store model selling strawberries as cakes, fresh packs, and beverages
Experience Portfolio
Turns hotels, offices, showrooms, and bakeries into living brand experiences
Alpha ContainerFarm
A compact production and validation model in a 40-ft high-cube container
AlphaCooling — Lineup 02
This is not simple air conditioning. A dehumidification-centered HVAC solution that also manages dew point, surface condensation, and supply-air condition — applied from vertical farms to food packing rooms, cold storage, and cold-chain facilities.
AlphaCooling Farm
A low-temp dehumidification & cooling package for strawberry grow rooms — coolers, circulation fans, airflow, and sensors designed as one.
AlphaCooling HGR
An inline hot-gas-reheat dehumidification unit for condensation, high humidity, and wet-packaging problems in food processes and packing rooms.
AlphaCooling Container
An ESS-linked cold-chain container based on patented technology transferred from the Korea Railroad Research Institute.
AlphaEnergy — Lineup 03
AlphaEnergy is an integrated power · control · data management system. It connects equipment power, sensors, controllers, and image data into a single operational decision structure — raising energy efficiency and operational stability together.
Collects and manages equipment operating status through three-phase power sensing, distribution, and control.
Connects sensors, relays, control panels, and equipment to apply on-site logic and data-driven control.
Integrates temperature, humidity, CO2, image, and energy data as the basis for operational decisions.
PreCooling integrated outdoor unit — outdoor-unit power savings, peak-load stabilization, and hot-climate response.
Next step
We are preparing an optimal power generation solution for power-intensive facilities, linking PV and energy storage systems.
AlphaSupport — Lineup 04
From ASEAN market-fit validation to local pilots, production-base deployment, dehumidification HVAC consulting, commercialization proposals, and premium agri-food retail support — we stay until the solution becomes a real business.
ASEAN market-fit validation
Local pilots & production-base deployment
Low-temp dehumidification HVAC consulting
Local commercialization proposals
Premium agri-food retail support
Cultivation training & operating protocols
Deployment cases
From an urban farm in operation in Suwon to deployments in Icheon, Naju, and Jeonnam, and AlphaFarm Malaysia preparing to open — all photos were taken on site.
AlphaFarm Malaysia is an opening-preparation site, targeting first planting in early July after HVAC installation.
Who we serve
Vertical farms · Controlled-environment agriculture
Food factories · Packing rooms
Cold storage · Cold-chain facilities
Bakeries · Hotels · Premium retail
Research & education institutions
ASEAN business development partners
IP portfolio
Smart farm automation, growth analytics, vertical cultivation, containers, and data analysis — a portfolio of patents, trademarks, and copyrights underpins our solutions.
Registered in the Republic of Korea. Titles are translated from the official Korean registrations.
Smart farm automation system using robots
Smart farm system with load protection and failure prevention
Plant growth monitoring and control system and method
Smart edge device-based growth analysis method, apparatus, and system
Vertical hydroponic cultivation system
Drip irrigation, high-density cultivation frame, and LED system for high-density vertical farming
Container and manufacturing method thereof
Data analysis method and apparatus for improving crop productivity
CESeL AlphaFarm (trademark)
Deep learning-based strawberry growth analysis software using leaf color channels
News
FAQ
CESeL Primus is a technology company that started from premium strawberry vertical farming and expands into cooling & dehumidification, power · control · data management, cold chain, and business development support. Our goal is to turn food production and storage infrastructure into one integrated platform.
It is the business model AlphaFarm delivers. Once a client decides to invest, CESeL Primus takes responsibility for cultivation, operations, and sales as one package — creating a strawberry business that runs all year. Contracts start at one year and renew annually.
It addresses hot and humid environments, condensation, and supply-air quality issues in vertical farms, food packing rooms, cold storage, and cold-chain facilities with a dehumidification-centered HVAC solution.
An integrated power · control · data management system composed of the Alpha Power Panel, AI Control Gateway, Alpha Data Management System, and Alpha PCU — managing equipment operation, peak load, and energy efficiency with data.
Yes — an urban strawberry vertical farm in operation in Suwon, deployments in Icheon, Naju, and Jeonnam, and AlphaFarm Malaysia preparing to open — 6+ sites across Korea and Malaysia.
Project inquiries, partnership inquiries, overseas pilot inquiries, and refrigeration equipment inquiries. Our business development team reviews each project and replies directly.
Contact
Vertical farms, food factories, cold logistics, overseas pilots, premium strawberry business — at any stage, our business development team reviews and replies directly.
Project inquiries
Building or upgrading vertical farms, food factories, and packing rooms
Partnership inquiries
Business development partners in Korea, technology collaboration, joint business
Overseas pilot inquiries
Pilots, deployment, and local business development in ASEAN and beyond
Refrigeration inquiries
Dehumidification and energy operations for cold storage and cold-chain facilities
Korea · BD
Projects · Partnerships · Korea
Global · Management
Overseas pilots · Commercialization
